Brett Hornung

Web3 Lead, Accenture

Within Accenture's blockchain/extended reality group for the past six years, Brett has helped the world's largest brands, financial institutions, and more to create revolutionary experiences for their customers and improve their business. In his free time, Brett maintains a blog on all things web3 and is active in the wider space.


Sub Stage 2:

Day 1 (August 30), 4:05 PM-4:30 PM

The Future of Brand Engagement with AR, Gamification & Tokenisation

We delve into how AR and Gamification tech redefines customer interaction and the role of Tokenisation in converging desirable incentives with brand loyalty. We take a dive into how engagement has evolved with the era of immersive experiences and how our digital identity is a major market share for brands to tap into via new solutions like digital wearables and token gated experience. Finally we explore some case studies on building the right strategy by utilising these next-gen tech and what are some of the exciting innovation within the field.