The founder of CONTEN.T, a digital immersive production agency based in Singapore, brings over 10 years of experience in the brand technology space to the table. Pioneer in the XR boom and had the opportunity to work with a number of prestigious global brands, including Coach, Gucci, Dior, Ralph Lauren, Adidas, and Lacoste, across Asia, North America, and Europe. As an expert in producing mobile web-focused experiences in XR and gamification, he has a proven track record of creating engaging and immersive playgrounds for brands that capture the attention of target audiences and drive results. His passion for innovation and deep understanding of the ever-evolving digital landscape has made them a sought-after player in the industry.
Sub Stage 2：
Day 1 (August 30), 4:05 PM-4:30 PM
The Future of Brand Engagement with AR, Gamification & Tokenisation
We delve into how AR and Gamification tech redefines customer interaction and the role of Tokenisation in converging desirable incentives with brand loyalty. We take a dive into how engagement has evolved with the era of immersive experiences and how our digital identity is a major market share for brands to tap into via new solutions like digital wearables and token gated experience. Finally we explore some case studies on building the right strategy by utilising these next-gen tech and what are some of the exciting innovation within the field.