Loretta Chen

Co-Founder & CEO, Smobler Studios

Hailed as “a force of nature”, “Asia’s Anna Wintour” and “Top 100 Women of the Future”, Dr Loretta Chen is an award-winning creative director, bestselling author and respected professor.

She was the People’s Choice as Nominated Member of Parliament and is International Consultant to the investment arm of the Royal Government of Bhutan.

She is currently CEO and Co-Founder of Smobler, a leading metaverse architecture firm backed by The Sandbox, Brinc and Animoca Brands.

Loretta’s personal tagline is People, Purpose, Possibilities and is committed to accelerating the next generation of leaders, entrepreneurs and changemakers.

She is based in Hawaii and is a rescue mom to eighteen fur babies.


Sub Stage 1:

Day 1 (August 30), 11:00 AM-11:25 AM

Towards a Metaverse for Good

Metaverse for Good is a core initiative and brainchild of Dr Loretta Chen, Co-Founder and CEO of Smobler, a leading metaverse architect backed by The Sandbox (of Animoca Brands) and Brinc.This is in line with Smobler’s values and IDEALS – inclusion, diversity, equality, access, leadership, love, and sustainability.

“Metaverse for Good” soon became a rallying cry in the Web3 space and a tagline for positive change opening avenues to address global challenges - from education, employment to food security and climate change.

This session will highlight case studies where Smobler has catalyzed and impacted change and how the metaverse can be harnessed as a tool to create a brighter, better future for all.