Effie Li

CEO, EnlightXR (Beijing Shenmu Technology Corp., Ltd)

Ms Effie Li has served as strategic investment partner for a few of leading public companies in XR industry, such as ams Osram and Sunny Optical, etc. She has profound understanding and deep insights about XR technology, products and market trend. She has led investments in several domestic and overseas XR start-ups, covering fields of optical display (AR waveguide, MicroLED), interactive sensing, AR whole devices and other cutting edge technology. Currently she is the CEO of EnlightXR, a key partner for Qualcomm Snapdragon Spaces, aiming to build up prosperous XR ecosystem with developers, OEMs and all industry partners together.


Sub Stage 1:

Day 1 (August 30), 2:55 PM-3:20 PM

How Can We Create a More Vibrant XR Ecosystem in Asia?

This session explores how XR Developers and OEMs can collaborate to build a richer XR Ecosystem. We offer insights from EnlightXR's experience with developer ecosystem expansion as the leading ecosystem partner in China for Qualcomm's Snapdragon Spaces. We then pivot to the OEM perspective, with Mr. Yi Xu sharing user experience stories and case studies from OPPO MR, one of the official developer kits for Qualcomm Snapdragon Spaces.


Sub Stage 1:

Day 1 (August 30), 4:05 PM-5:00 PM

Is Now the Right Time to Build an XR Developer Ecosystem

Join us for a thought-provoking panel that exchanges ideas and insights on how to build a rich XR developer ecosystem in Asia. We combine the perspectives of investors, OEMs, and developer platforms in exploring this topic.